Media / Software Development / Custom Application

IKON Communications

Client: IKON Communications

The Challenge

IKON Communications, a leading media strategy and communications agency, was an ambitious media buyer looking to expand its client base and the potential of its workforce.

Part of their growth strategy required improving accuracy, management, and efficiency of their media planning function. It was crucial for IKON to maintain control over the system's evolution to respond to changes in the business environment and strategy. With no off-the-shelf systems available to meet their needs, a custom solution was required.

Our Solution

The Bridge developed 'Trademark', a Microsoft .NET based system providing comprehensive media planning tools across all media, with a focus on media buying efficiency and management reporting.

User-Friendly Interface

Consistent interface using industry standard tools in creative ways for media planners to input, view, and group buying data.

Third-Party Integration

Connects to industry database for straight-through processing of media bookings, eliminating double-keying and reducing errors.

Reporting & Reconciliation

Stores all agency plans and buying information for reconciliation to actual market activity and performance evaluation.

Agile Development

Close collaboration with IKON champions ensuring the system evolves with business needs.

The Outcome

The Trademark system has been a key part of IKON's strong growth over the past 8+ years. The system creates business efficiency through its consistent interface, third-party connectivity, and comprehensive reporting capabilities.

Further value for the investment has been realized with the system's deployment in new interstate offices, demonstrating its scalability and adaptability to support IKON's expansion.

Project Overview

  • Services Provided
    Custom Software Development, System Integration, Agile Development, Ongoing Enhancements

  • Technologies
    Microsoft .NET, SQL Server, DevExpress

  • Industry
    Media / Communications

  • Duration
    8+ Years (Ongoing)